New appointments

Nordic Aqua strengthens commercial team with strategic new hires.

In a strategic move to intensify and expand its commercial efforts, Nordic Aqua is pleased to announce two key appointments that will significantly bolster its business development, strategic partnerships, and market presence in China.

As of July 1, Vanessa Liu has taken on the role of Senior PR Executive at Nordic Aqua. Vanessa brings a wealth of experience in PR and branding particularly in the premium seafood segment within China. Her expertise will be pivotal in enhancing the brand image and marketing efforts for Nordic PureAtlantic, and ensuring the company’s high-quality land-based Atlantic salmon resonate strongly with Chinese consumers.

Effective October 1, Morten Westby will join Nordic Aqua as the new head of business development and strategic partnerships. Morten is a seasoned executive in the seafood industry with extensive experience in the Chinese market. He previously served as the VAP Asia Manager at Lerøy, where he played a crucial role in expanding their footprint across Asia. Morten's deep understanding of the seafood sector and his strategic acumen make him an invaluable addition to the Nordic Aqua team.

“We are excited to welcome Vanessa and Morten to the Nordic Aqua family,” said managing director Andreas Thorud for China operations. “Their combined expertise and passion for the seafood industry will drive our market development, branding, and positioning efforts. With their experience and competence, we are confident in our ability to leverage the superior quality and unique story of Nordic PureAtlantic, presenting an unmatched value proposition to our partners and consumers in China", he added.