China has a long history of aquaculture. By the time fish culturist Fan Li wrote his famous treatise, “The Classic of Fish Culture” over 2000 years ago, China had well and truly mastered the art of breeding fish at scale. These methods have resonated throughout the millennia and across different parts of the world touched by the sea. Fan Li’s pioneering work paved the way for numerous innvators in the aquaculture industry driven by finding ever new and efficient ways to produce hiqh quality proteins. These innovators also embodied the notion if you teach a person to fish, you feed them for a lifetime.

With this spirit at heart, Nordic Aqua has partnered with leading minds in the aquaculture industry to bring state-of-the-art global farming technology to China. The new Recirculating Aquaculture System (RAS) and land-based farm site, based in Ningbo, will produce fresh Atlantic salmon in large scale for the first-time directly on Chinese soil. Here, Nordic farming expertise will blend seamlessly with the Chinese spirit of exploration. Our devotion to embedding advanced, environmentally sound practices is the perfect complement to the vast knowledge of land-based fish farming in this region of the country. Thus, we will foster mutual development, learning, and success in China, for China.

The result is one of the world’s most premium Atlantic salmon produced – meet the Nordic PureAtlantic. Our Atlantic salmon stands out for its exceptional freshness and superior quality, a testament to a meticulous process that emphasizes excellence at every stage. This commitment is fueled by a passionate belief in the capabilities of land-based aquaculture technology.

From egg hatching through to harvesting, our technology monitors health indicators and the well-being of the fish. We employ globally leading seawater recirculation systems to cultivate our Atlantic salmon in a pristine environment of disinfected and purified water. We strictly adhere to the principles of natural, scientific, and environmental-friendly aquaculture. Using only the highest-quality feed, controlling fish density, and administering no antibiotics also mean we keep our land-based habitat as close to the Atlantic salmon’s natural environment as possible. Doing this entails we are preserving the most authentic aspects of Atlantic salmon. It also guarantees an Atlantic salmon of the purest and highest quality, suitable for raw consumption.

Millennia in the making, but as new as fresh-harvested fish, Nordic PureAtlantic is the latest chapter in China’s storied history with aquaculture.