For us this means high-welfare, high-quality, food which sustains our customers’ health.

Atlantic salmon is a healthy protein and rich source of omega-3 fatty acids, minerals, and vitamins. To ensure the highest quality and cleanest product, we are raising our salmon free from pollution and antibiotics.

For us this means being mindful of the demands and impacts we have upon the planet and developing a science-led approach.

Atlantic salmon farming is one of the most efficient ways of using natural resources to produce a healthy protein: it has a low carbon footprint, high-energy and protein-retention-efficiency and a low water-footprint.

For us this means creating meaningful jobs which respect and promote the right for our people and those in our supply chain, to live well.

Establishing an innovative land-based salmon farm will create shared value for local communities through the creation of new jobs, the sharing of skills and knowledge, the demonstration of responsible leadership and extension of our values through our supply chain.